Nootraxcel
The platform


Most brands assemble this from five vendors and end up as their own project manager. We are all five, and unlike all five, we are paid out of the sale rather than out of your budget.

Brands on the platform

Names under wraps until each brand confirms.

42 partner brands, names withheld pending confirmation.

Core services

Eight jobs. One person accountable.

One operator coordinates the whole thing. You get one relationship, one report, and one number to call when something is wrong.

01

Inventory & Procurement

We buy at wholesale or hold on consignment. Either way, channel inventory stops being a line on your balance sheet.

  • Wholesale purchase orders
  • Consignment agreements
  • Demand forecasting
  • Reorder automation
02

Warehousing & Fulfillment

Our Toronto floor receives, inspects, preps and ships. Food-grade, temperature-controlled, with expiry rotation built into the pick logic.

  • FBA and WFS inbound prep
  • Direct-to-consumer shipping
  • Batch and lot tracking
  • Returns processing
03

Marketplace Operations

Four marketplaces run from accounts with years of performance history behind them. A cold seller profile ranks like a cold seller profile.

  • Seller & Vendor Central
  • Walmart Marketplace
  • eBay & Etsy storefronts
  • Buy Box defence
04

Cross-Border Expansion

Canada, then the US, then the UK and EU. Registration, tax, labelling and freight for each border, handled before a unit moves.

  • US marketplace migration
  • EU / UK market entry
  • Cross-border logistics
  • Local compliance mapping
05

Growth Marketing

TikTok Shop, creators, retail media and lifecycle email. Every dollar of demand lands on a listing we control.

  • TikTok Shop & affiliates
  • Creator seeding programs
  • Retail media / PPC
  • Email & SMS lifecycle
06

Listing Engine

Built to rank, written to convert, and read by a human before it goes live.

  • Keyword & gap analysis
  • A+ / Enhanced content
  • Imagery and video
  • A/B tested titles
07

Compliance Gateway

Licence direction, bilingual labelling, reinstatements, and account health worked every morning.

  • NPN & labelling direction
  • Account health monitoring
  • Reinstatement support
  • Claims verification
08

Data & Reporting

Margin per SKU, Buy Box share, MAP enforcement, and benchmarks from every brand on the platform.

  • Brand health snapshot
  • SKU profitability
  • Competitor price alerts
  • Monthly strategy review

We are not paid for effort. We are paid for units that leave the building.

AK · Founder

If it doesn't sell, we don't get paid either.

An agency bills the same whether your product moves or sits. We take a cut of what we sell. That is the entire difference, and it changes every decision made on your account.

10% commission on what we sell — 15% if we buy the inventory outright
$2,500 setup and a $500 monthly minimum, stated here rather than discovered later
A senior operator on the account, not a coordinator
Live numbers you can check without asking us
Account ownership
AgencyOne junior generalist covers all of it.
OursOne senior operator owns the whole account.
Execution
AgencyA little knowledge spread across ten jobs.
OursA specialist for each job, coordinated.
Inventory
AgencyNot their problem. You still need a 3PL.
OursWe buy it, hold it and ship it ourselves.
Data integrity
AgencySpreadsheets, updated when someone remembers.
OursCOGS synced and reconciled every night.
Compliance
AgencyReactive. Waits for the listing to go down.
OursChecked daily, reinstated in hours.
Fee structure
Agency$5k–$10k a month, paid for effort.
Ours$2,500 setup, then 10% of what we sell.