Nootraxcel
Data & reporting


Running forty brands in the same three categories means we know what good looks like — not in theory, but as a number your account can be measured against this afternoon.

Portfolio metrics

Marketplace GMV run

$180M+
+31%since 2016

Median revenue growth

118%
+12%first 12 months

Buy Box win rate

93.4%
+2.3%MoM

MAP held

98.6%
+0.6%MoM

Portfolio GMV by channel

Trailing twelve months, $K per month

  • Amazon
  • Walmart
  • eBay & Etsy
  • TikTok Shop

Illustrative composite of the managed brand portfolio. Stacked — segment height is that channel's contribution, not a total.

Managed GMV by category

Share of portfolio revenue

  • Health & Care · 58%
  • Beauty · 24%
  • Natural Grocery · 18%

Percentages are share of managed GMV across all active brand partnerships.

Median lift in the first 12 months

Indexed to the pre-partnership baseline (100)

  • At onboarding
  • After 12 months

Buy Box is an absolute win-rate percentage; the other three are indexed to each brand's own baseline.

Where the money leaks

Average monthly revenue recovered per brand, $K

Measured across audited accounts in the first 90 days. Recovery is the delta between pre-audit run-rate and post-fix run-rate.

Portfolio brands live by region

Share of managed brands selling in each market

Every brand starts in Canada. US migration typically follows within two quarters; EU entry is gated on compliance readiness.

Market intelligence

One account is an anecdote. Forty is a benchmark.

We can tell you where your Buy Box share, conversion rate and cost per sale sit against the category leaders, immediately, because we run their neighbours. An agency working one brand can only tell you whether this month beat last month.

118%

Median revenue growth

First twelve months on the platform

93.4%

Buy Box win rate

Weighted across every managed brand

1.8M+

Units shipped

Out of our own building

98.6%

MAP held

Unauthorised sellers cleared weekly

Revenue recovery

Four places the money goes.

Almost everyone arrives saying things are going fine. The audit usually disagrees, and the gap is usually five figures a month.

01

Lost sales tracking

Days out of stock and Buy Box suppression, priced in dollars rather than described as a risk in a meeting.

  • OOS cost modelling
  • Suppression detection
  • Recovery attribution

Avg $18K/month recovered

02

Off-marketplace monitoring

Your price on one channel sets your visibility on another, which sets what retail buyers think you are worth. We watch the whole loop.

  • Price consistency tracking
  • Channel conflict detection
  • Retail relationship protection

Price consistency enforced

03

MAP & unauthorized sellers

Unauthorised sellers found weekly and actually removed, rather than logged in a report you read on Friday.

  • Daily seller sweeps
  • Violation escalation
  • Test-buy evidence

98.6% MAP held

04

Dimension & fee audits

Marketplaces mis-measure cartons and overcharge fees on them for years. We re-measure and claim it back.

  • Dimension verification
  • Fee reconciliation
  • Reimbursement claims

Recovered per SKU

Worked example · Supplement brand

“Sales are good,” they said. The audit found five figures a month walking out the door.

A supplement brand arrived reporting healthy performance and no particular concerns. The audit found $8,500 a month lost to days out of stock, $800 a month in fulfillment fees on cartons the marketplace had measured wrong, and a suppressed Buy Box on 37% of their catalogue because of sellers nobody had noticed. None of it showed up as a problem on their own dashboard.

$8,500

Recovered per month

+37%

Buy Box improvement

45 days

From audit to fixed

There is no proprietary method. There is a spreadsheet you are allowed to read, and a person who answers for what is in it.

Priya Raman · Head of Data & Compliance