Health and care, beauty and personal care, natural grocery. We turn down everything outside these three, because the licences, the storage and the shelf-life rules take years to learn and one mistake to fail.
Vitamins, supplements and wellness.
Licences, accurate panels, temperature control and expiry rotation. Four requirements, and a generalist operator will eventually get one of them wrong.
It is also where running out hurts most. Consumables are repeat purchases, and a customer who cannot reorder buys the competitor once and then keeps buying it.
- Health Canada NPN compliance and documentation
- Temperature-controlled warehouse storage
- Expiry date management and FIFO rotation
- Supplement Facts and bilingual labelling
- A+ content optimized for wellness search
Skincare, hair care and clean cosmetics.
Beauty is bought on presentation. The imagery has to look like the price, and the ingredient story has to survive someone reading the panel.
It is also where creator content moves the most units, which is why our seeding ships the day a creator agrees rather than three weeks after the trend has passed.
- A+ content with ingredient storytelling
- Enhanced brand content showcasing benefits
- Keyword strategy for clean and natural searches
- Creator seeding and UGC libraries
Organic food, snacks and pantry staples.
Grocery is where the warehouse earns its keep. Food-grade storage, proper ventilation, batch and lot tracking, and a pick order that respects shelf life.
Get those wrong and a grocery SKU quietly writes off stock every quarter while the revenue line looks fine. That is the difference we are actually selling.
- Food-grade warehouse with proper ventilation
- Expiry management and batch tracking
- Subscribe & Save program optimization
- Organic certification and labelling compliance
- Keyword strategy for organic, vegan and gluten-free
The three things that move conversion.
Title & bullet optimization
Titles and bullets tested continuously, not written once at launch and left for two years.
- Structured A/B testing
- Click-through analysis
- Mobile truncation checks
+47% CTR increase
AI-readable listings
Marketplace search increasingly runs through a model. We write so the machine understands what the product is and who it is for.
- Complete structured attributes
- Semantic clarity
- Q&A coverage
Built for AI-mediated search
Premium A+ content
Premium modules with real ingredient detail. The free template looks like the free template.
- Ingredient storytelling
- Comparison modules
- Brand story build
+35% conversion lift
Brands in these categories
Names under wraps until each brand confirms.
42 partner brands, names withheld pending confirmation.
