Nootraxcel
The first 90 days


Three phases, named deliverables, no vague discovery period. By day 30 you know what your brand is losing and what it is worth. By day 90 the leaks are closed.

Phase 1 · Days 1–30

The comprehensive audit

We go through every channel you sell on and price what is broken. Not a list of observations — a number, per problem, per month.

  • True cost per unit, reconciled against what you actually pay
  • Cartons re-measured, because marketplaces round in their favour
  • Buy Box share, days out of stock, MAP violations counted
  • Listings scored on search, imagery and content
  • Ad spend audited down to the wasted-keyword level

Deliverables

Brand Health Report

Where you stand against comparable brands on the platform, on the metrics that decide ranking.

90-Day Action Plan

Every fix we intend to make, ordered by revenue impact, with the number attached.

Revenue Leak Quantification

What you are losing each month to stockouts, suppression, pricing and paperwork. Usually the uncomfortable one.

Phase 2 · Days 31–60

Optimization & content

We do the work. Listings rebuilt, creative shot, ad accounts restructured, and your inventory received onto our floor.

  • SEO-optimized titles built from live keyword research
  • A+ content showcasing product benefits and ingredients
  • Review seeding programmes to build social proof
  • Advertising campaigns restructured for profitability
  • Inventory received, prepped and allocated across channels

Deliverables

Optimization Checklist

Title and bullet A/B testing, A+ development, review programme launch, Subscribe & Save setup, campaign restructuring and negative keyword mining.

Phase 3 · Days 61–90

Scaling & proactive management

Foundations fixed, we switch to growth. Forecasting, subscriptions, the next channel, and the next border.

  • Demand forecasting models to prevent out-of-stock events
  • Subscribe & Save discount depth optimization
  • New channel and new product launch preparation
  • Seasonal campaign planning
  • Continuous listing performance monitoring
  • Monthly strategy review meetings
Expected results by day 90

Targets, not aspirations.

These are the ranges we plan against and report on. If we are off track at day 60, we raise it. You should not have to chase your operator for bad news.

15–20%

Revenue growth

Compared to pre-partnership baseline

90%+

Buy Box win rate

Up from a typical 60–75%

20–30%

Ad efficiency

Improvement in cost per sale

10–15%

Subscribe & Save

Of total sales from recurring orders

“Nobody wins this on a clever tactic. You win it by doing thirty unglamorous things correctly, every week, for a year.”

AK · Founder