Category leaders and first-year challengers. Some sell to us outright, some consign. All of them reach the market through accounts we run and stock sitting on our floor.
Brand directory
Names and marks are under wraps while we confirm permission with each brand. Sector and category are shown in full — the rest goes live as sign-off lands, alongside the brands joining next.
Brand name withheld pending confirmation
Advanced Orthomolecular Research
Health & Care
Brand name withheld pending confirmation
Canadian-made supplements
Health & Care
Brand name withheld pending confirmation
Omega-3 and fish oils
Health & Care
Brand name withheld pending confirmation
Functional mushroom formulas
Health & Care
Brand name withheld pending confirmation
Quebec-made herbal formulas
Health & Care
Brand name withheld pending confirmation
Naturopath-formulated remedies
Health & Care
Brand name withheld pending confirmation
Whole-body daily formulas
Health & Care
Brand name withheld pending confirmation
Science-led supplements
Health & Care
Brand name withheld pending confirmation
Whole-food supplements
Health & Care
Brand name withheld pending confirmation
Sports and clinical nutrition
Health & Care
Brand name withheld pending confirmation
Aged garlic extract
Health & Care
Brand name withheld pending confirmation
Herbal tonics and iron
Health & Care
Brand name withheld pending confirmation
Canadian homeopathy
Health & Care
Brand name withheld pending confirmation
Homeopathic pain relief
Health & Care
Brand name withheld pending confirmation
Trace mineral formulas
Health & Care
Brand name withheld pending confirmation
Homeopathy for children
Health & Care
Brand name withheld pending confirmation
Homeopathy for animals
Health & Care
Brand name withheld pending confirmation
Natural pet remedies
Health & Care
Brand name withheld pending confirmation
Kids' daily supplements
Health & Care
Brand name withheld pending confirmation
Supplements for mothers
Health & Care
Brand name withheld pending confirmation
Herbals for new mothers
Health & Care
Brand name withheld pending confirmation
Canadian-made vitamins
Health & Care
Brand name withheld pending confirmation
Gentle mineral supplements
Health & Care
Brand name withheld pending confirmation
Canadian natural health
Health & Care
Brand name withheld pending confirmation
Probiotics and supplements
Health & Care
Brand name withheld pending confirmation
Nature-inspired remedies
Health & Care
Brand name withheld pending confirmation
Nutritional supplements
Health & Care
Brand name withheld pending confirmation
Vitamins and nutraceuticals
Health & Care
Brand name withheld pending confirmation
Everyday nutrition range
Health & Care
Brand name withheld pending confirmation
Hair growth formulas
Health & Care
Brand name withheld pending confirmation
Organic psyllium fibre
Health & Care
Brand name withheld pending confirmation
Active-ingredient skincare
Beauty
Brand name withheld pending confirmation
Hyaluronic acid care
Beauty
Brand name withheld pending confirmation
Body care since 1969
Beauty
Brand name withheld pending confirmation
Zero-waste toothpaste
Beauty
Brand name withheld pending confirmation
Zero-waste personal care
Beauty
Brand name withheld pending confirmation
Essential oils and aromatherapy
Beauty
Brand name withheld pending confirmation
Japanese ceremonial matcha
Natural Grocery
Brand name withheld pending confirmation
Stone-ground matcha
Natural Grocery
Brand name withheld pending confirmation
Organic Quebec maple
Natural Grocery
Brand name withheld pending confirmation
Artisan-roasted coffee
Natural Grocery
Brand name withheld pending confirmation
Quebec-grown spirulina
Natural Grocery
Narrow on purpose.
Three categories, deep, instead of everything, shallow. Health and care is most of what we run — and it is also the hardest to get right, which is precisely why brands bring it to us.
Managed GMV by category
Share of portfolio revenue
- Health & Care · 58%
- Beauty · 24%
- Natural Grocery · 18%
Percentages are share of managed GMV across all active brand partnerships.
In their words.
“We had three vendors and nobody owning the number. Nootraxcel took the inventory, the listings and the ad spend in one move. Ninety days later we were out of stock zero days and up 61%.”
Co-founder
Natural supplement brand
Named reference available on request
“The audit was uncomfortable. They showed us $11K a month leaking out of suppressed Buy Boxes we didn't know we had. It was fixed before we'd signed anything long-term.”
General Manager
Organic grocery brand
Named reference available on request
“We went from Canada-only to live in the US and Germany in two quarters without hiring anyone. That's the part I still can't quite believe.”
VP Growth
Natural skincare brand
Named reference available on request