You built the product. We do everything that comes after it. We buy your inventory into our own warehouse, then run Amazon, Walmart, eBay, Etsy and TikTok Shop across Canada, the US and Europe.
One operator. One number to call. We take 10% of what we sell — not a monthly retainer for effort.
Where your inventory sits
And whose money is tied up in it.
Day 0 Your cash is in it.
Day 1 Our cash is in it.
We buy the inventory off your balance sheet. When a unit sells, we take 10%. Until then, the capital in your stock is ours, not yours.
- $180M+
- Marketplace GMV runIllustrative
- 40+
- Brands on the shelfIllustrative
- 5
- Marketplaces live
- 10%
- Commission on what we sell
Across every channel we operate
Supplements, skincare, natural grocery
Amazon, Walmart, eBay, Etsy, TikTok
We buy the inventory, not you
Brands we run
Names under wraps until each brand confirms.
42 partner brands, names withheld pending confirmation.
Most brands buy this from five vendors. Here it is one team.
A 3PL. An agency. A compliance consultant. A media buyer. A distributor. Five invoices, five roadmaps, and nobody who owns the revenue number. We are all five — and we only invoice when a unit sells.
If it doesn't sell, we don't get paid either.
An agency bills the same whether your product moves or sits. We take a cut of what we sell. That is the entire difference, and it changes every decision made on your account.
We run your brand like a P&L. You get to read it.
Channel mix. Buy Box share. Margin per SKU after landed cost. And the money quietly leaving through stockouts and sellers who shouldn't be on your listing.
Marketplace GMV run
Median revenue growth
Buy Box win rate
MAP held
Portfolio GMV by channel
Trailing twelve months, $K per month
- Amazon
- Walmart
- eBay & Etsy
- TikTok Shop
Illustrative composite of the managed brand portfolio. Stacked — segment height is that channel's contribution, not a total.
Managed GMV by category
Share of portfolio revenue
- Health & Care · 58%
- Beauty · 24%
- Natural Grocery · 18%
Percentages are share of managed GMV across all active brand partnerships.
We take the categories other operators quietly avoid.
Supplements, skincare and natural grocery come with licences, bilingual panels, expiry dates and storage rules. That is exactly why we only do these three, and why we are good at them.
500+ NPN productsHealth & Care
Vitamins, supplements and wellness. Licence numbers, bilingual panels, temperature control and expiry rotation — the four things generalists get wrong.
+35% conversion liftBeauty & Personal Care
Skincare, hair care and clean cosmetics. Premium presentation, ingredient stories that hold up, and creator seeding that ships the day someone says yes.
Food-grade storageNatural Grocery
Organic food, snacks and pantry staples. Food-grade storage, batch and lot tracking, and subscription pricing tuned to lifetime value.
In their words.
“We had three vendors and nobody owning the number. Nootraxcel took the inventory, the listings and the ad spend in one move. Ninety days later we were out of stock zero days and up 61%.”
Co-founder
Natural supplement brand
Named reference available on request
“The audit was uncomfortable. They showed us $11K a month leaking out of suppressed Buy Boxes we didn't know we had. It was fixed before we'd signed anything long-term.”
General Manager
Organic grocery brand
Named reference available on request
“We went from Canada-only to live in the US and Germany in two quarters without hiring anyone. That's the part I still can't quite believe.”
VP Growth
Natural skincare brand
Named reference available on request
Ninety days, three phases, dates you can hold us to.
By day 30 you will know exactly what your brand is losing and what it is worth. By day 90 the leaks are closed and the second channel is live.
The comprehensive audit
We reconcile your true cost per unit, re-measure your cartons, and price every leak we find. You get a number, not a slide deck.
Optimization & content
Listings rebuilt, ad accounts restructured, reviews seeded. Your stock arrives at our dock and the second channel goes live.
Scale & defend
Forecasting, subscriptions, new channels, new borders. Growth with the holes already patched.
Six people. No account managers.
Agencies sell you the founder and hand you a coordinator. Here the people in the pitch are the people on the account — one operator who owns your number, and specialists who do the work themselves.
Strategy & P&LAK
Founder & CEO
Owns the number on every account. AK sets the margin floor, approves the pricing ladder, and is the person you call when something is wrong — not an account manager who escalates it.
Operations & GrowthLéa Marchand
Head of Brand Operations
Turns strategy into a week of scheduled work. Léa runs the portfolio calendar, the creator programme and the email lifecycle, and she is why launches land on the date we said.
Supply ChainMarco Ferrante
Head of Procurement & Logistics
Buys the stock and moves it. Marco models demand per SKU per channel, so the buffer is sized before the spike rather than after the stockout.
FulfillmentDesmond Okafor
Head of Fulfillment
Runs the Toronto floor. Every unit is received, inspected, prepped and labelled to the receiving marketplace's spec — because a rejected inbound costs a month of ranking.
ConversionKevin Park
Head of Listing & Conversion
Writes and tests what the customer actually reads. Kevin signs off every line that goes live, and nothing ships on a machine draft alone.
Data IntegrityPriya Raman
Head of Data & Compliance
Keeps the numbers honest and the listings legal. Priya owns COGS reconciliation, MAP enforcement and the regulatory checks that stop a listing being pulled mid-season.