Nootraxcel
Growth marketing


Most agencies generate demand and hand you the problem of serving it. We generate it, capture it on a listing we run, and ship it from a shelf we own. That is the difference between a viral week and a sold-out listing that never recovers its ranking.

Disciplines

Six levers, one pool of stock.

01

TikTok Shop

The discovery engine for supplements and skincare right now. We run the shop, recruit the affiliates, ship the samples and set the commission.

  • Shop and catalog setup
  • Affiliate recruitment at scale
  • Sample seeding logistics
  • Live shopping sessions

Creator-led GMV

02

Creator & influencer

Samples ship the day a creator says yes, because they ship from our shelf. Three weeks later the trend is over.

  • Creator sourcing and vetting
  • Same-day sample dispatch
  • Usage rights negotiation
  • Content repurposing

Same-day seeding

03

Retail media & PPC

Sponsored Products, Brands and Display on Amazon and Walmart, run to a cost-per-sale target rather than a monthly budget to burn.

  • Campaign restructuring
  • Negative keyword mining
  • Dayparting and placement bids
  • Ad efficiency targets

20–30% efficiency gain

04

Lifecycle email & SMS

Post-purchase, replenishment and win-back flows that turn a one-time marketplace buyer into a second and third order.

  • Welcome and post-purchase flows
  • Replenishment timing by SKU
  • Win-back sequences
  • Segmented broadcasts

Repeat-purchase lift

05

Review & social proof

Reviews and creator content build the proof a listing needs before paid traffic is worth spending on it.

  • Vine review seeding
  • Review velocity monitoring
  • Q&A management
  • UGC library building

Proof before paid

06

Retention & subscription

Subscriptions are the highest-leverage lever in consumables. We set discount depth against lifetime value, not against whatever the competitor is doing.

  • Subscribe & Save tuning
  • Discount depth modelling
  • Churn monitoring
  • Cohort analysis

10–15% of total sales

The closed loop

Create it. Capture it. Keep it.

No single channel is the advantage. The advantage is that one team owns the demand, the listing and the stock behind it.

01

Demand created

Creator and paid

Creators and paid media generate intent. Because the stock is on our floor, we can seed a hundred samples the same week a trend appears.

02

Demand captured

Listing and Buy Box

That intent lands on a listing we wrote and a Buy Box we hold. Nothing leaks to a third-party seller or a competitor's sponsored slot.

03

Demand retained

Email and subscription

Flows and subscriptions turn a first order into a recurring one. That number is what your brand is actually valued on.

What it compounds to

Judged on the P&L, not the dashboard.

Impressions are an input, not a result. We report revenue, Buy Box share, conversion and cost per sale. Those four decide whether your brand is worth more this year than last.

Median lift in the first 12 months

Indexed to the pre-partnership baseline (100)

  • At onboarding
  • After 12 months

Buy Box is an absolute win-rate percentage; the other three are indexed to each brand's own baseline.

TikTok Shop

The channel where supplement brands are actually being found.

Search marketplaces reward brands that already have demand. TikTok Shop does the opposite. It creates demand for a product nobody was looking for, then puts checkout inside the moment of discovery.

It is also operationally brutal. Affiliate volume spikes with no warning, samples need to move in hours, and a sold-out listing loses the algorithm's attention immediately. Owning the warehouse is the only reason it works.

  • Affiliate recruitment and commission design
  • Samples out the door the same day
  • Live shopping produced and scheduled
  • Usage rights secured and reused across every channel
Pick and pack station
Seeded from our own floor